Blog

How to take a tech product to market if I’m a non-tech start-up founder?   Do you have a game-changing idea that could revolutionise the way people work and live? Would you like to launch an app or website that helps many more customers access your services? Your awareness of...

Are You Thinking About Moving to Cloud-based Services? This is What You Need to Know Without even realising it, we use Cloud services throughout our day. Sending e-mails, listening to music, playing games and saving a photo are all likely to be activities managed in the Cloud. These services take...

Which is Best? Working from Home or Working from Office The topic of working from home has been hotly debated for the past 12 months, but it is not a new one. Over the past few years, we have seen the desire for a hybrid way of working, enabling more people to balance their work and home life better, gaining traction across businesses. However, when Covid-19 struck, the...

Craft Your Brand's Voice! Mastering Website Design and Brand Identity for Your Business Success In a competitive market, a great brand and website design is your voice, calling out to customers, and rising above the competing noise to be heard loud and clear. They are integral to any business wanting...

Harnessing the power of self-service: The quest for greater customer satisfaction with a digital CX portal Giving your customer the best possible experience whenever they interact with your business has always been a key to success, but in the digital age, this increasingly means empowering your customers to self-serve through...

A digital mindset should put the customer, not cost savings, at the heart of your business Whether we like it or not, business is changing, partly in response to a new, post-Covid marketplace but also because digital transformation is leading a revolution in how we interact with customers, suppliers and...

Digital Innovation in Post-Pandemic Business Revival We will soon see what the world looks like post-pandemic, but what will the new normal be like for businesses to operate in? It’s unlikely to look like 2019 and we hope it’s not another 2020, but one thing is for sure; digitally based...

The ideology of successful app development Even before economic lockdown became a part of life, the business environment was transforming; customers were demanding more of everything – more control, more accessibility, more data and more transparency. They wanted service at their fingertips no matter where they were working from or...

How UX can help you to retain your SaaS/App paying customer’s What is the price loyalty in today’s market? Tech-savvy SaaS and App users seem to live in a permanent state of FOMO – fear of missing out – constantly on the look-out for something newer, better and more exciting. Retention rate statistics make for harsh reading: 77 percent of new users stop using an app just three days after installing it, according to Silicon Valley analyst Andrew...